High Country Hearth is a new high-end electric and gas log business that is located in the mountains of North Carolina. A simple yet sophisticated hearth design composed of lines in a toasted gray gives the identity a luxurious feel. A red orange flame serves as the focal point. The linear hearth design gives the organically shaped flame contrast. The flame also serves as the main design element on the front of the business card. The color choices give the identity a warm and high-end look.