The goal of this project was to find a sports related product in need of a complete packaging redesign. This On-The-Go Cooling Towel now reflects its company's look. My goal was to model the packaging after the look of the logo. The angular lines reflect the speed and agility of an athlete. The simple color scheme makes the packaging appealing to all ages and both genders. Professional athlete endorsements add a sense of quality and credibility to the product.