Lather. Rinse. Wag. is a family owned grooming salon in Charlotte, NC. Services offered are professional grooming, mobile grooming service and groom it yourself. The goal was to create a fun and playful logo. Teal, light teal, and baby blue reflect cleanliness. A simple poodle with bubbles and the soft rounded text reflects the fun, playful and clean look of the company.
LATHER. RINSE. WAG. LOGO
Logo Design
Fall 2018
2D Print, 4" x 4"
My stationery set reflects the look of the company and its logo. A combination of bubbles and paw prints give the white letterhead and envelope a pop of color and fun. The company's business cards are in the shape of a paw print to distinguish itself from the traditional measurements of the letterhead and envelope. Lather. Rinse. Wag. will be remembered by its unique business card.
LATHER. RINSE. WAG.
STATIONERY
Stationery Design, Branding
Fall 2018
2D Print
8.5" x 11"
9.5" x 4.125"
The goal was to make the billboards relatable and comical to both dogs and their owners. An image of a dog desperately in need of a trip to the groomer is paired with a bold and funny question. If the answer to these questions are "yes", then the customer is directed to the company logo and website to book an appointment. The bubbles are used as a design element, and add color to the white background.
LATHER. RINSE. WAG.
BILLBOARDS
Branding, Advertisement
Fall 2018
2D Print, 1100px x 500px
Because the company offers a lot of services, a square booklet brochure worked best for the amount of information that needed to be given to the customer. The cover of the booklet is presented with dog illustrations that reflect the similar style of the logo. Generally, each spread contains a full page of an image and a page with the information aligned to the left. The information in the brochure is presented in a simple and organized way.
LATHER. RINSE. WAG.
BROCHURE
Brochure Design
Fall 2018
2D Print, 2492 px x 2492px
The sidewalk sign was intended to be very welcoming and reflect the look of the logo. An illustration of a happy dog wagging its tail is how the company hopes dogs feel as they enter the salon. The company also welcomes "walk-ins", which is what the sign is suggesting. Overall, the sign is bold yet welcoming with its text, cool colors and dog illustration.
LATHER. RINSE. WAG.
SIDEWALK SIGN
Branding, Advertisement
Fall 2018
2D Print,
1239px x 1797px
After every dog is groomed, it will receive an "All Clean" bandana. This is shown here. Employees will wear the white cap with the logo, and the teal apron adorned with the phrase, "I love dogs". Any employees who are hired are hired because they love taking care of dogs. The apron phrase reflects the value the company and its employees have of the customer's furry friend.
LATHER. RINSE. WAG.
PRODUCTS
Lather. Rinse. Wag. provides mobile grooming. The Mobile Grooming Salon is shown here. The van is covered in the same bubbles and paw prints found on the company's stationery. The website and logo are both visible from the back and sides of the van.
LATHER. RINSE. WAG.
VEHICLE GRAPHICS
The online banners were intended to promote a special that the company has running all year. First time clients receive $20 off the Happy Tails Grooming Package, and a doggy goody bag. Dogs are shown holding the goody bag they received from their appointment. Three different online banner sizes are shown here in order to show how they would look on different websites.
LATHER. RINSE. WAG.
ONLINE BANNERS
Branding, Advertisement
Fall 2018
Web
300 px x 600px
160 px x 600px
240 px x 400px
These are three pages for the Lather. Rinse. Wag. website. The Home page is pictured at the top. Customers can view everything in one place. The Grooming Packages page is the second page pictured. Here, customers can view what packages can be purchased and how much they are. The Mobile Grooming Salon page is pictured at the bottom right. Here, customers can learn about the concept of the mobile salon and make an appointment on the website or with the app.
LATHER. RINSE. WAG.
WEBSITE PAGES
Front-End Web Design
Fall 2018
Web, 512 px x 431.28px
Front-End App Design
Fall 2018
Digital, 866px x 1486px
The Lather. Rinse. Wag. app is a place where customers can easily access everything the company has to offer. The app gives customers the options to make an appointment, rate groomers, find a mobile grooming salon near them, look at the photo gallery, and contact the company. Owners can post photos of their dogs after their trip to Lather. Rinse. Wag. in the photo gallery. Location services can locate the nearest mobile grooming salon so that customers can easily book an appointment. The app is intended to be interactive between the employees and fellow Lather. Rinse. Wag. customers.